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Cookie Policy
Here, we’ll explain what cookies are, which cookies are used on www.virginmediao2.co.uk (“our website”) and why and how you can manage your cookie settings.
Our website is looked after by Virgin Media. For more info on how Virgin Media uses your personal data, including the data collected from cookies, please read Virgin Media’s Privacy Policy.
References in this policy to “we”, “us” and “our” are references to Virgin Media.
Cookies are little files that websites put on your device to make visits quicker, easier, and more relevant. Some cookies are essential for the website to work and others remember things about you to give you a better, more enjoyable online experience. They also help companies to create content, advertise products and services, and personalise offers to you.
Below you’ll find loads more about what each type of cookie is and what it does. You’ll also notice that we talk about whether a cookie is 1st party and 3rd party, and if it’s a session or persistent cookie. 1st party cookies are created directly by the website, whilst 3rd party cookies are created by other websites, and are typically used for tracking and advertising across different websites. Session cookies are temporary and will be deleted when you close your browser. Persistent cookies are saved within your browser and are only deleted if you clear your browsing data yourself or if they hit their expiry date.
Here’s a list of all the Virgin Media cookies and what they do:
Every single website you use on the internet, including this Virgin Media O2 website, wouldn't work properly without essential cookies.
We use essential cookies on our website to:
- Ensure our website works correctly
- Remember your cookie consent choices
- Deliver key content and features to ensure you have a great browsing experience
These essential cookies will not be used to:
- Capture your browsing behaviour data
Cookie list:
Function:
Technical operation of the website
Purpose:
These cookies are required for the technical operation and delivery of our website to users. Including things like session management.
Cookies:
CONSENTMGR (1 Year expiry / 1st Party)
auth (2 Year expiry / 1st Party)
vuid (1 Year expiry / 3rd Party)
wordpress_test_cookie (TBC / 1st Party)
disclaimer (TBC / 1st Party)
Function:
Tag management
Purpose:
These cookies allow our tag management solution to work. This enables us to add and remove functionality to our website.
We use a tool called Tealium
Cookies:
_gat_tealium_0 (1 Day expiry / 1st Party)
utag_main (1 Day expiry / 1st Party)
Function:
Cookie Consent Record
Purpose:
These cookies allow us to record any consent you give us to place cookies on your equipment.
We use Google Analytics 360 which we also use for Website Use (see Performance Cookies), but don’t worry, unless you give us consent to place Performance Cookies too, the Website Use features will remain disabled.
Cookies:
_ga (2 Year expiry / 1st Party)
_gid (24 Hours expiry / 1st Party)
Our functional cookies help test new versions of the Virgin Media O2 website. They also help us personalise things so they can show offers and upgrades to visitors of our website. We can use the cookies to deliver tools to help improve your browsing experience, too. And again, these cookies never identify individual users.
We use functional cookies to:
- Test new content or designs of the website
- Display personalised offers and communications
- Provide more relevant and personalised help content
These essential cookies will not be used to:
- Gather information that could be used to advertise products or services to you on other websites
- Remember your preferences or username beyond your current visit
- Target adverts to you on any other website
Cookie list:
Function:
Website optimisation
Purpose:
These cookies enable us to change the appearance of our website to test new designs or features. They can also be used to present personalised content and offers to users of our website.
We use Google Optimise.
Cookies:
_gaexp (90 Days expiry / 1st Party)
_opt_awcid (24 Hours expiry / 1st Party)
_opt_awmid (24 Hours expiry / 1st Party)
_opt_awgid (24 Hours expiry / 1st Party)
_opt_awkid (24 Hours expiry / 1st Party)
_opt_utmc (24 Hours expiry / 1st Party)
These cookies allow us to gather information so that we can improve the performance of our website, it’s also so we can give our users the best browsing experience possible. Performance cookies never identify individual users.
We use performance and analytics cookies to:
- Help improve our website by measuring how our website is being used and any errors that may occur
These essential cookies will not be used to:
- Remember your preferences or username beyond your current visit
- Target adverts to you on any other website
Cookie list:
Function:
Website troubleshooting
Purpose:
These cookies allow us to monitor and review the journeys our users experience on our website which helps us to analyse what aspects of our website are working well and where we can improve your experience.
We use Content Square here.
Cookies:
_cs_id (13 Months expiry / 3rd Party)*
_cs_s (30 Minutes expiry / 3rd Party)
_cs_vars (Session expiry / 3rd Party)
_cs_ex (30 Days expiry / 3rd Party)
_cs_c (13 Months expiry / 3rd Party)
_cs_optout (13 Months expiry / 3rd Party)
_cs_mk (30 minutes expiry / 3rd Party)
Function:
Website Use
Purpose:
These cookies give us an overall picture of how visitors use our website. They let us understand how many visitors we get on each page and what they choose to do on it. We use this information to help improve the quality of our website to give users a better browsing experience.
We use Google Analytics 360.
Cookies:
_ga (2 Years / 1st Party)
_gid (24 Hours / 1st Party)
_gat (1 Minute / 1st Party)
_ga_7NQRHWTHK9 (2 Years / 1st Party)
_gac_UA-166086128-1 (90 Days / 1st Party)
AMP_Token (1 Year / 1st Party)
These cookies collect information about your browsing habits to show you advertisements relevant to your interests, including remarketing on other websites, based on the products and services you've viewed.
We use advertising cookies to:
- Link to social networks who may use information about your visit to target advertising to you on other websites
- Provide advertising agencies and our trusted partners with information on your visit so that Virgin Media can present adverts that you may be interested in, and prevent you receiving duplicate adverts
Cookie list:
IDE (390 Days / 3rd Party)
_fbp (89 Days / 1st Party)
_gcl_au (89 Days / 1st Party)
1P_JAR (1 Year / 3rd Party)
CONSENT (2 Years / 3rd Party)
NID (6 Months / 3rd Party)
DSID (1 Year / 3rd Party)